Leena V Kewlani: Founder, Artist, and Strategic Partner
Leena is passionate about everything art, artists, and our digital gallery collective at Artezaar.com. As an accomplished Marketing and Content Strategist, she brings over two decades of thought leadership and commercial insight to the MENA market. Her professional background includes working with global leaders like Impact BBDO, Starcom MediaVest Group, Wavemaker, and DMS (Choueiri Group), where she spearheaded award-winning campaigns and built lasting client relationships.
From Corporate Strategy to a Soul Calling
Throughout her career, Leena has designed impactful branded content and marketing programmes that have spanned industries. She was selected to represent DMS as a keynote speaker, panelist, and moderator, and was even commended as part of the "dream team" by the Chairman of the Choueiri Group, Mr. Pierre Choueiri. Despite her corporate success, she followed a soul calling in April 2019 to bridge the gap between the corporate world and the creative community.
Drawing upon her own experience as an artist, Leena used her entrepreneurial mindset to create Artezaar.com. She wanted to give every artist a place they could call home. This idea initially sprang from her father, and today, she works tirelessly to ensure the artists of Artezaar grow and evolve every single day.
Leading with "Abstract Imperfections"
Leena's leadership is guided by a philosophy of "Abstract Imperfections," because she believes the beauty of art and business lies in the real, the raw, and the human. This grounded approach ensures that while our platform is digital, the experience remains deeply personal. Her unique journey led to her being chosen by TEDx to speak about the "soul journey" that created our ecosystem.
Beyond the gallery, Leena hosts a podcast that celebrates the art community and frequently moderates panels for World Art Dubai to empower artists. Her dedication was recently honoured with the "Wonder Woman Award" in 2024 by Tally Solutions' MSME Honours for her leadership in the creative economy.
"I shaped my future by practising a philosophy that kept me grounded, a personal mantra that takes an individual back to the basics," says Leena. "It is a universal mentality that enables people to engineer themselves into driven, passionate individuals able to grow and practice their soul calling."
